« Esso »
Signed with the artist's initials.
Jean Jacquelin is known for having designed dust jackets for numerous editions published by Presses de la Cité, but he was above all a renowned poster artist. Artistic director of the Step agency from 1929, he produced several film posters from 1940 onward while continuing his work as a commercial illustrator across many sectors: automobiles (Peugeot, Delage, Simca, Buick, Fiat), energy (Antar, Esso, Shell), the press and publishing (Paris-Soir, L’Intransigeant, Éditions Froissart, Presses de la Cité), fashion (Scandale, Magasin Le Printemps), brands and events (Crédit Foncier, the 24 Hours of Le Mans, Coop, Vittel, Casino d’Enghien, Brandt, Champagne Mercier, Semaine du cinéma, Les Châteaux de la Loire), and tourism and travel (Air France, Aéropostale, Compagnie Transatlantique).
A major exhibition was devoted to him in 1993 at the Bibliothèque Forney, accompanied by a richly illustrated catalogue (“Jean Jacquelin affichiste et dessinateur publicitaire”; Bibliothèque Forney exhibition, April 29–May 28, 1993).
Esso is a brand associated with the American oil company ExxonMobil: in 1911, the breakup of Standard Oil, founded by John D. Rockefeller, led to the formation of 34 independent companies (Mobil, Chevron, etc.), some of which retained the right to use the Standard Oil brand, which gradually became known as Esso (a phonetic contraction of “SO” and an acronym of the historic name Eastern States Standard Oil). The Esso oval became the group’s emblem in 1939, and the network expanded across France after the war; in 1972, the brand reverted to the name Exxon in the United States, but kept the name Esso for the rest of the world.
A unique piece, in perfect condition, signed.