SNCF

Jean Jacquelin is known for having designed the dust jackets of numerous editions for Presses de la Cité, but he was above all a renowned poster artist. Artistic director of the Step agency from 1929, he produced several film posters from 1940 onward while continuing his work as a commercial artist across many sectors: automobiles (Peugeot, Delage, Simca, Buick, Fiat), energy (Antar, Esso, Shell), the press and publishing (Paris-Soir, L’Intransigeant, Éditions Froissart, Presses de la Cité), fashion (Scandale, Magasin Le Printemps), brands and events (Crédit Foncier, the 24 Hours of Le Mans, Coop, Vittel, Casino d’Enghien, Brandt, Champagne Mercier, Semaine du cinéma, Les Châteaux de la Loire) and the tourism and travel sector (Air France, Aéropostale, Compagnie Transatlantique).

In the 1960s he produced several designs for a major SNCF campaign: winter sports were booming, and in 1964 the IOC awarded the 1968 Winter Olympics to Grenoble. Twenty-five years before the famous campaign “La Montagne, ça vous gagne!”, SNCF sought to put the French on track for the “white gold” of the mountains.

A major exhibition was devoted to him in 1993 at the Bibliothèque Forney, accompanied by a richly illustrated catalogue (Jean Jacquelin, affichiste et dessinateur publicitaire; Exposition Bibliothèque Forney, April 29–May 28, 1993).

A unique piece, in fine condition.
A handsome composition.