Carnet de gouaches originales

Name: Carnet de gouaches originales
SKU: 30591
Price: 1200 USD
Availability: InStock
Author: Jean Jacquelin

[No place or date, circa 1960].

Gouaches on bristol board of various sizes, mounted on black canson paper (255 x 170 mm), 47 numbered p., bound with cord.

This sketchbook of designs and mock-ups contains numerous advertising projects: “Lion noir” shoe polish, “Bornibus” mustard, “André” shoes, “Coop,” “Dubonnet,” “Omo,” “Vittel,” and others unidentified. In total, 51 unique and original compositions.

While Jean Jacquelin is well known for having designed the dust jackets of many editions published by Presses de la Cité, he was above all a celebrated poster artist. Artistic director of the Step agency from 1929, he produced numerous film posters from 1940 onward, while continuing his work as a commercial artist across many sectors: automobiles (Peugeot, Delage, Simca, Buick, Fiat), energy (Antar, Esso, Shell), press and publishing (Paris-Soir, L’Intransigeant, Éditions Froissart, Presses de la Cité), fashion (Scandale, Magasin Le Printemps), retail (Coop, Vittel, Brandt, Champagne Mercier), and tourism, travel and leisure (Air France, SNCF, Aéropostale, Compagnie Transatlantique, Les Châteaux de la Loire, 24 Heures du Mans, Semaine du cinéma, Casino d’Enghien).

A major exhibition was devoted to him in 1993 at the Bibliothèque Forney, accompanied by a richly illustrated catalogue (Jean Jacquelin affichiste et dessinateur publicitaire; Bibliothèque Forney exhibition, April 29 to May 28, 1993).

Ink stamp of the Jacquelin estate on the front cover.

#30591

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