Collection Printemps-Été 1978

Maquette originale
[Paris, 1978].
9 gelatin silver prints: format (130 x 85 mm) and (350 x 230 mm), mounted on bristol board (190 x 280 mm).
Original layout for the advertising booklet of Cacharel's Spring-Summer 1978 women's collection, composed of nine original black-and-white gelatin silver prints by Sarah Moon.

Two photographs are mounted on the front and back covers; the other seven, intended for the interior double-page spreads, are cut vertically at their center to mark the fold when bound. Each photograph is mounted under a corner-mounted mat, outlined with a thin black fillet.

The images show women and young girls in an interior, captured in the diffuse, filtered light characteristic of Sarah Moon’s work for Cacharel at the time. They depict women and children in an interior lit by filtering sunlight.

A former model who moved behind the camera, Sarah Moon found exceptional creative freedom working with Cacharel. It was her friend Corinne Sarrut, who joined the house’s artistic direction in 1968, who brought her into the brand. Their collaboration would help establish, over more than fifteen years, an immediately recognizable visual identity, which culminated in 1978 with the launch, together with L’Oréal, of the perfume Anaïs Anaïs, whose visual identity was likewise built around images by Sarah Moon.

Accompanied by: the printed booklet (190 x 280 mm), 18 pages including covers: “Collection Printemps/Été 1978 Cacharel. Styliste Corinne Sarrut. Ideodis, 1978.”

Provenance: Claire Perrin, fashion director at Galeries Lafayette.

#26916
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