« Menton »

Name: « Menton »
SKU: 30625
Author: Jean Jacquelin

[circa 1960].

Gouache on canson paper (125 x 200 mm), mounted on card (200 x 300 mm).

Original artwork, signed beneath the composition. This is probably an advertising poster design for a campaign for the town of Menton: greenery, lemon trees and the Mediterranean Sea are depicted, with the town of Monaco in the background.

Jean Jacquelin is known for having designed the dust jackets of many editions for the Presses de la Cité, but he was also, and above all, a celebrated poster artist. Artistic director of the Step agency from 1929, he produced numerous film posters from 1940 onward, while continuing his work as a commercial illustrator across many sectors: automobiles (Peugeot, Delage, Simca, Buick, Fiat), energy (Antar, Esso, Shell), press and publishing (Paris-Soir, L’Intransigeant, Éditions Froissart, Presses de la Cité), fashion (Scandale, Magasin Le Printemps), retail (Coop, Vittel, Brandt, Champagne Mercier), and tourism, travel and leisure (Air France, SNCF, Aéropostale, Compagnie Transatlantique, Les Châteaux de la Loire, the 24 Hours of Le Mans, Semaine du cinéma, Casino d’Enghien).

A major exhibition was devoted to him in 1993 at the Bibliothèque Forney, accompanied by a richly illustrated catalogue (Jean Jacquelin affichiste et dessinateur publicitaire; Exposition Bibliothèque Forney, April 29–May 28, 1993).

#30625

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