Paris, Dentu, printed by Pairault, 1894.
1 vol. (155 x 265 mm) of 295 p. Paperback, with illustrated cover.
First edition.
It is illustrated with 40 woodcuts and 2 etched portraits (Georges and Louis Vuitton); cover illustrated by Henri Pille. With a preface by Émile Gautier.
Couverture habilement rebrochée.
We apologize for the imperfect translation generated by Deepl for the purposes of the show.
When Louis Vuitton opened his first shop in Paris in 1854, he began by selling flat-top trunks that were light and airtight: the rounded lids of the old domed trunks allowed water to drain out but prevented them from being stacked. This development represented a real revolution, and with the help of the carefully designed aesthetic, his products were highly acclaimed. It was his son who, in 1888, created the chocolate and beige chequered fabric with the trademark ‘Louis Vuitton déposée’, which the following year won a gold medal at the Paris Universal Exhibition. In 1896, in response to counterfeiting, Georges decided to change the design with the famous monogrammed canvas with the initials ‘LV’ interlaced, dotted with stars and flowers in the naive style of late 19th-century Japanese art.